CASE STUDY:

Extending the Reach of AmeriCorps California

CSUITEMUSIC  collaborated with AmeriCorps California and the Office of the California Governor to create a digital campaign to help recruit  volunteers. Out of that campaign, we  produced a web series titled Why I Serve.

This project was conceived, created, and branded by CSUITEMUSIC. In the series, interviews were conducted with a number of current AmeriCorps volunteers as they discussed their experience serving in various fields of service.

The project’s aim was to help increase recruitment rates of new AmeriCorps members in key target demographics. CSUITEMUSIC worked with AmeriCorps California and the Governor’s Office to design the webpage for this project on the California State government’s official website.