8/15/2016 by CSuiteMusic Staff

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ay Z's music streaming service Tidal has been the cause of much criticism and controversy over the last couple of years. By some industry analyst's calculations, the company has been seen as a failure.


By other's measures, it has been  seen as a success, with a lot of potential for growth. There have even been speculation recently that Apple was in talks with Hov about absorbing Tidal into their own Apple Music streaming service.


Why has there been so much talk about Jay Z's Tidal? What is Tidal? Can it really compete with the likes of Apple Music and Spotify? Business Insider goes in depth and explores the history of Tidal, way before Jay Z's acquisition of the company, or before it was even called Tidal. You can read the full story HERE 

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