When you hear reggaeton, what comes to mind are artists like: ‘Don Omar’, ‘Daddy Yankee’, ‘Wisin y Yandel’, and honestly that’s just to name a few. Latino artists have made their mark in the talent industry and to be frank, they are far from finished.
The second generation of reggaeton artists such as, ‘J Balvin’, ‘Prince Royce’, ‘Nicky Jam’ have already been taking reggaeton to a next level. J Balvin loves to play on more of a pop sound when it comes to his songs and he depends a lot on his vocals to complete each and every song, especially ‘6am’ featuring Puerto Rican singer songwriter Farruko. As for Nicky Jam, his reggaeton sound includes so many hip hop beats and undertones and as for Prince Royce, he is fully immersed in his bachata version of reggaeton.
I know what you’re thinking “Ok we know all these artists, tell us something new.” Reggaeton has taken a full turn in regards to where Musica Latina stands in the entertainment industry. The past couple of years, the streets of Colombia, Puerto Rico and the Dominican Republic have been buzzing with what appears to be a combination of reggaeton and trap music. Yes that’s right everyone i said it ‘Latino Trap’ is here and it isn’t going anywhere!
One of Latino Trap’s original developer’s ‘Messiah’ has made an immense impact and triumph amongst the industry that is ‘Latino Trap’. Originally born and partially raised in the Dominican Republic, Harlem local began making music in his teen years and later joined, spanish hip hop composer: Tali. The two immediately started making music together and later recorded a single, (Las Vocales), that landed them on the Latin Billboard Charts. In 2010, Messiah opted to going independent and gradually gained the attention of some big time artists, such as: Daddy Yankee, Nicky Jam, 50 cent, Jay-Z and these are all just to name a few.
(‘Las Vocales’ hit number one in both Paraguay and Bolivia)
Messiah is not the only Latino making moves in the spanish trap movement, Puerto Rican rapper ‘Bad Bunny’ is also making ripple effects in the trap industry for Latinos. Originally based in San Juan, the artist started by uploading his music onto Soundcloud and his song ‘Diles’ was the confirmation everyone needed to put him on the map. DJ Luian, soon after, signed him to his record label and the singer/rapper took off from there. Featured on a song with Becky G (Mayores), featured on a song with J Balvin and Prince Royce that peaked at number 10 on the Hot Latin Songs chart and now hosts a spanish show ‘Trap Kingz’.
(Vuelve- Bad Bunny ft Daddy Yankee)
Bad Bunny has also been featured on a song with Ozuna, Arcangel, Anuel AA and that's just to name a few of the rest of Latino Artists creating the infrastructure that is the music industry for Latinos. Not only is Latino Trap popular amongst Latinos, but other artists of other genres are also starting to come around to the spanish aspect of trap. Messiah not only caught Jay-z’s attention, but Jay and him had a 15 minute conversation where Brooklyn rapper made it clear he has heard of his music. Bad Bunny has recorded with Nicki Minaj and 21 Savage along with Latino artist Farruko on the song ‘Krippy Kush’. New York Native De La Ghetto recorded with Juelz Santana, and this is only the beginning of the Latino movement.
Everyone has their opinion on who actually brought Latino trap out to the public, but in all honesty, each and every single artist in the industry today has been an individual pioneer on how far the genre within itself has come. Anuel AA brings what happens on the streets into his flow, and is known to be one of the engineers in not caring what people think and taking his music and making it what it is. Ban Bunny also gets a lot of credit and has brought more of a colorful vibration to the industry, but the truth is no one can compare to one another. Some Latino Trap artists can also sing, for example Ozuna brings his vocals and a force to be reckoned with.
Latino Trap has the same vibrant and aggressive sounds and it speaks on the hustle and struggles that people from Puerto Rico and the people from the Dominican Republic endure.
Not only have they created their own genre with the combination of reggaeton, hip hop, rap and trap but they’re doing it together and helping one another out in their own individual mission within the music industry. If you have not checked out any of these artists yet, that’s ok, you have plenty of time because Latino trap has not even hit its peak yet and it isn’t going anywhere.
Deidre Curiel is a CUSITEMUSIC.com Blogger out of Chicago
Facebook: Deidre Michelle Curiel